Configuring Unica Discover involves setting up and managing Discover user authorization and configuring Discover server components and services that process captured data.
Through the Events tab in the Discover Event Manager, you can define, edit, test, and organize events to monitor specific conditions in your visitors' sessions. Discover events provide a flexible and powerful mechanism for tracking at the most granular level what is happening during a visitor's session.
Unica Discover Event Manager provides the user interface for defining the event objects used to monitor your visitors' sessions. Here you can configure the events, hit attributes, dimensions, session attributes, alerts, and deviations to monitor customer success and struggle with your web application.
Discover events provide the mechanisms for monitoring mission-critical metrics and other indicators of your web application's performance, including software errors, failures to complete transactions, customer struggles, and more. Through Discover events, IT staff, business managers, and executives can keep tabs on critical aspects of the overall customer experience.
In the Event Manager Event tab, you can review the hierarchy for a specific event. Items that are listed above other items are dependent on the items below them being triggered. Dependent items are listed higher in the hierarchy. Antecedents that are listed below an event in the hierarchy.
If needed, you can purge data for a selected event and all related report groups and dimensions. Suppose when you are configuring events, you discover that you captured inaccurate or bad data for the event. You can purge the data for a selected event and all recorded dimensional data that is related to the event.
Through step-based eventing, you can create Discover events of these user interface events that are generated by your rich internet application.
Unica Discover Usability enables the capture of usability information from the visitor's web experience, as detected in the client and transmitted to Discover. This information is anonymously collected for reporting purposes. Events can be used to specify specific conditions, such as a period of time, to record information.
Discover provides a set of Mobile events to support the tracking of user interface events that are captured through a Discover client framework. These objects can be used as the basis for building other event objects for tracking the specifics of your client application.
By default, Discover events and event-related objects, such as dimensions, are recorded as soon as they occur. This immediate responsiveness ensures that event activity and contextual data are captured as a snapshot of the current state of the session or application.
When processing hit data, the Discover event engine searches each hit for patterns of text. These patterns can signify an event of interest, such as the occurrence of the word Sorry in the response, or can bracket a text string of interest, such as the value of a form field. These patterns can be explicitly specified or can be defined using the start and end tags for which an event should look when evaluating a condition or setting a value.
Sorry
Through the Discover Event Manager, you can specify data dimensions to track metadata associated with an event. They can be considered the contextual data captured at the moment of event execution.
A session attribute is a pre-defined variable that is persistent throughout the life of a Discover session. Session attributes may be used to store various data that may be referenced by events at any point during the session.
Through the Discover Event Manager, you can define alerts that are triggered based on Discover events or Anomaly Detections. When threshold values are detected in the related event or Anomaly Detection, an alert is generated and delivered in the appropriate format to the designated recipients.
Through the Discover Event Manager, you can indicate the events, dimensions, and ratios whose variations you wish to track over time. Through the Anomaly Detection tab, you can track the metrics that are major anomaly detections on your site.
Through the Import and Export tabs, you can export a set of selected event definitions and all supporting data objects from your current system and import a set that has been exported. Import/export controls enable the easy migration of event definitions from a development environment to testing and staging environments.
Integrated into the Discover Event Manager, the Event Tester enables you to test active events and hit attributes, even if they are saved in draft mode, against sessions that you upload to the server. This integrated tool provides a quick method for validating the event objects you define before you deploy them into the live transaction stream.
In Advanced Mode, you can review and modify the actual JavaScript™ function that is called to process the event.
The section provides an overview of how events are initially installed and stored in the database and later updated based on changes in the Discover Event Manager.
See Event Wizard.
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