New features
The following are the new features for Segment Central in release 12.1.7:
- AI-ML
- Introduced a centralized component named AI-ML that will be available for all
Unica products if necessary. In this release, the AI-ML component is available
only for Unica Segment Central for suggesting segments.
As a part of the Segment Suggestion feature, the AI-ML component:
- scans the audience table from the selected user database table.
- suggests rule-based segments based on user requirements like:
- Feature selection
- Data filters
- Segment size
- provides first-level insights on potential segments.
- allows users to view, alter, test, save, and publish strategic segments.
- works in asynchronous mode.
The internal working of AI-ML component are as follows:
- Applies filtering on data.
- Applies encoding on data.
- Applies scaling on data.
- Applies HBDSCAN algorithm on data.
- Derives the rules from the suggested cluster.
In this release, the limitations of the AI-ML component are as follows:
- Does not save a model for any predictions.
- Does not scan CH/RH.
- Does not predict segments based on the possibility of offer acceptance.
- Does not predict segments based on the success of past campaigns.
AI-ML feature is not compatible with RHEL 7, SuSE 12 SP3, and AIX operating systems. For more details related to supported software, see the HCL Unica Supported Environments guide.
- Support for PostgreSQL
- Segment Central now supports PostgreSQL as system database. It does not support
PostgreSQL as a user datasource.Note: PostgreSQL support is not available if you are upgrading to 12.1.7. It is only available for clean installation of 12.1.7.