- About Segment Central
As the name suggests Segment Central is centralized application to create and manage strategic segments. In Segment Central we can create strategic segments based on audiences having base tables. Using base table mapping you can create rules, based on these rules the set of ids present inside each base table forms a segment. Segments will select records from the existing base table based on the defined rule. Segments can also be created using existing segments.
- Prerequisites for creating strategic segments
Before you create a strategic segment, you must meet the following prerequisites.
- Creating strategic segments
To create strategic segments, complete the following steps:
- Viewing segment listing
Segment present on All Segments page will display the number of records present in that segment and also the last run date. For published segments, the date on which the segment was published will be displayed.
- Viewing strategic segments
- Editing a strategic segment
- Moving a segment
- Deleting strategic segments
- Organizing strategic segments
You can organize your strategic segments by creating a folder or series of folders. You can then move strategic segments from one folder to another within the folder structure you have created.
- Segment Suggestions
In version 12.1.7, we have introduced a new centralized component named AI-ML. This component is currently only used by Segment Central for the Segment Suggestion feature.
- Export Settings
Segments created from Segment Central can be used to start a journey. Users need to define export settings for sending data from segment central to Journey. Publish to Journey happens via Unica Content Integration framework. Ensured that Content Integration framework (Asset Picker) is installed, deployed and configured correctly.
- Scheduling
Scheduling is a new feature in introduced in Segment Central version 12.1.5. Using Platform's scheduler capability, you can schedule segment publish and export actions.