Configure a Touchpoint or Process box

When you configure a Facebook connector from a Touchpoint in Journey or a process box in Campaign, you will see the following properties:


Ad Account ID	The Facebook Ad account ID.
Contact Action	The actions to perform on audience list in Facebook. The possible options in the dropdown are Upload to an existing Custom Audiences and Upload new Custom Audiences.
Audience	The Facebook audience to populate. This field would be a dropdown field and it would be enabled if contact action is selected as “Upload to an existing Custom Audiences”.
Audience Name	The audience list name. It would be enabled if contact action is selected as “Upload new Custom Audiences”.
Audience Description	The Custom Audience description. It would be enabled if contact action is selected as “Upload new Custom Audiences”.

The fields available on the field mapping screen are as per Facebook specification and for more details related to data normalization, see Data Normalization:


Key	Guidelines
`EMAIL` criteria: email addresses	Hashing required Trim leading, trail whitespace, and convert all characters to lowercase.
`PHONE` criteria: phone numbers	Hashing required Remove symbols, letters, and any leading zeroes. You should prefix the country code if `COUNTRY` field is not specified.
`GEN` criteria: gender	Hashing required Use these values: `m` for male and `f` for female.
`DOBY` criteria: birth year	Hashing required Use the `YYYY` format from 1900 to current year.
`DOBM` criteria: birth month	Hashing required Use the MM format: `01` to `12`.
`DOBD` criteria: birthday	Hashing required Use the DD format: `01` to `31`.
`LN and FN` criteria: last and first names	Hashing required Use `a`-`z` only. Lowercase only, no punctuation. Special characters in UTF8 format.
`FI` criteria: first name initial	Hashing required Use `a`-`z` only. Lowercase only. Special characters in UTF8 format.
`ST` criteria: U.S. states	Hashing required Use the 2-character ANSI abbreviation code, lowercase. Normalize states outside U.S. in lowercase, no punctuation, no special characters, no white space.
`CT` criteria: city	Hashing required Use `a`-`z` only. Lowercase only, no punctuation, no special characters, no white space.
`ZIP` criteria: zip code	Hashing required Use lowercase, no white space. Use only the first 5 digits for U.S. Use Area/District/Sector format for the UK.
`COUNTRY` criteria: country code	Hashing required Use lowercase, 2-letter country codes in ISO 3166-1 alpha-2.
`MADID` criteria: mobile advertiser ID	Hashing NOT required Use all lowercase, keep hyphens.