- Overview
The Google Ads connector uploads contact information into an existing/new audience in Google Ads.
- Prerequisites
To configure Google Ad Connector in Unica, you must have:
- Configuration
To use Google Ads connector, the Unica administrator must configure a connection.
- Test Connection
Perform the following steps to test a connection: When defining a connection, the Test button can be pressed. This invokes a query operation on Google Ads to ensure that server can be reached and that the connection parameters are valid.
- Touchpoint or Process Box Configuration
When you configure Google Ads connector from a Touchpoint in Unica Journey or a Process box in Unica Campaign, the following properties are displayed:
- Event Tracking
The responses that you receive from the Google Ads connector are as follows: