- Introduction to Mailchimp
The Mailchimp connector uploads contact information to an audience in Mailchimp, populating the merge field defined for the Audience.
- Pre-requisites
To use the Mailchimp connector you must first have an account with Mailchimp.
- Configuration
To use Mailchimp,a connection must be configured by a Unica administrator.
- Test connection
When defining a connection, the Test button can be pressed. This invokes a query operation on Mailchimp to ensure that the server can be reached and that the connection parameters are valid.
- Configuring a Touchpoint or Process box
- Event tracking
After a Mailchimp campaign is started, the Mailchimp connector periodically polls Mailchimp to discover email activity.