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User Guide
An Introduction to Unica Journey
Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
Features of Unica Journey
The features of Unica Journey are as follows:

User Guide
- An Introduction to Unica Journey
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
  - Features of Unica Journey
    The features of Unica Journey are as follows:
  - Benefits of Unica Journey
    The benefits of Unica Journey are as follows:
- Getting started with Unica Journey
  The following sections will explain the basic flow of events in designing Journeys.
- Entry Sources
  Entry source is the source from which you are providing data for the Journey. A Journey can have one or multiple entry sources.
- Data Definitions
  Data definitions are the schema of your data.
- Journeys
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
- Journey chaining
  Unica Journey contains capabilities for drip marketing. Marketers can run different Journeys for a single audience group and serve customers with better communications in each stage of marketing.
- Journey Template
  Templates page lists all the saved Journey templates. Details like Template Name, Template ID, create date, Data Definition associated and preview is available on this page. Click on the Preview hyperlink to see the preview of the Journey template.
- Offer Integration with Journey
  Journey support offer from Centralized Offer Management (COM). Offer created in COM can be directly associated in email touchpoint with Link connectors in Unica Journey.
- Settings
  Use the settings menu to manage the Journey integrations like Email connectors, SMS connectors, CRM connections, and REST integrations.
- Basic features
  The basic features are features that are accessible at any time.
- Common features

Features of Unica Journey

The features of Unica Journey are as follows:

Goal driven Experiences: Define goals for your customer experience and easily adjust your journeys in real time to achieve them.
Orchestration Canvas: Craft and visualize your entire customer Journey across channels/touchpoints and events with a sleek and intuitive Journey Canvas.
Always on Engagement: Completely automated execution that is in sync with every step of your customer’s brand engagement.
Real-time Insights: Understand your customer behavior with insights that reflect things as they happen in their journeys.
Choice of Touchpoints: Leverage the out of the box native touchpoints for digital channels or craft a custom touchpoint and seamlessly orchestrate the journey across your eco system.
Dynamic Data Framework: Flexible data definition and entry sources to augment customer journey with contextual data and events from multiple touchpoints and in variety of formats (File, API, etc.)

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