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User Guide
An Introduction to Unica Journey
Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
Benefits of Unica Journey
The benefits of Unica Journey are as follows:

User Guide
- An Introduction to Unica Journey
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
  - Features of Unica Journey
    The features of Unica Journey are as follows:
  - Benefits of Unica Journey
    The benefits of Unica Journey are as follows:
- Getting started with Unica Journey
  The following sections will explain the basic flow of events in designing Journeys.
- Entry Sources
  Entry source is the source from which you are providing data for the Journey. A Journey can have one or multiple entry sources.
- Data Definitions
  Data definitions are the schema of your data.
- Journeys
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
- Journey chaining
  Unica Journey contains capabilities for drip marketing. Marketers can run different Journeys for a single audience group and serve customers with better communications in each stage of marketing.
- Journey Template
  Templates page lists all the saved Journey templates. Details like Template Name, Template ID, create date, Data Definition associated and preview is available on this page. Click on the Preview hyperlink to see the preview of the Journey template.
- Offer Integration with Journey
  Journey support offer from Centralized Offer Management (COM). Offer created in COM can be directly associated in email touchpoint with Link connectors in Unica Journey.
- Settings
  Use the settings menu to manage the Journey integrations like Email connectors, SMS connectors, CRM connections, and REST integrations.
- Basic features
  The basic features are features that are accessible at any time.
- Common features

Benefits of Unica Journey

The benefits of Unica Journey are as follows:

Increased Brand Loyalty: Strengthen your brand following with targeted and automated journeys that acquire, nurture, convert and retain customers.
Amplified Omni Channel Engagement: Deliver a consistent customer experience across channels with native integration for outbound (Unica Campaign) and inbound engagement (Unica Interact, Unica Deliver, and Unica Discover).
Shorten your Customer Conversion Cycle: Be a step ahead and drive your customer to their goals with timely next best actions.
React to the Moment: You will not miss any opportunity to know where your customer is on their journey and delight them with relevant experience.
Lower Marketing TCO: Reduce your marketing TCO with automated flows and plug and play integration to your MarTech ecosystem through an open and flexible framework powered by the Unica Link.

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