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User Guide
Data Definitions
Data definitions are the schema of your data.
Operations on Data definitions listing page
The Data Definitions listing page lists all the data definitions that you have created. You can customize the view or make modifications to the listed data definitions.

User Guide
- An Introduction to Unica Journey
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
- Getting started with Unica Journey
  The following sections will explain the basic flow of events in designing Journeys.
- Entry Sources
  Entry source is the source from which you are providing data for the Journey. A Journey can have one or multiple entry sources.
- Data Definitions
  Data definitions are the schema of your data.
  - Creating Data definitions
  - Operations on Data definitions listing page
    The Data Definitions listing page lists all the data definitions that you have created. You can customize the view or make modifications to the listed data definitions.
    - Adding or removing the listed columns in Data definitions
      The Data Definitions listing page lists the Data Definitions for the specified folder. The default columns can be customized as per requirement.
    - Modifying a Data definition
      You can make modifications to Data Definitions that you have created.
    - Moving Data definitions to another folder
      You can move a single Data Definition or multiple Data Definitions from one folder to another.
    - Deleting Data definitions
      To delete a data definition, you have to access the Data Definition listing page. You can only delete Data Definitions whose Status is Idle.
- Journeys
  Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
- Journey chaining
  Unica Journey contains capabilities for drip marketing. Marketers can run different Journeys for a single audience group and serve customers with better communications in each stage of marketing.
- Journey Template
  Templates page lists all the saved Journey templates. Details like Template Name, Template ID, create date, Data Definition associated and preview is available on this page. Click on the Preview hyperlink to see the preview of the Journey template.
- Offer Integration with Journey
  Journey support offer from Centralized Offer Management (COM). Offer created in COM can be directly associated in email touchpoint with Link connectors in Unica Journey.
- Settings
  Use the settings menu to manage the Journey integrations like Email connectors, SMS connectors, CRM connections, and REST integrations.
- Basic features
  The basic features are features that are accessible at any time.
- Common features

Operations on Data definitions listing page

The Data Definitions listing page lists all the data definitions that you have created. You can customize the view or make modifications to the listed data definitions.

You can perform the following operations on the Data Definitions listing page.

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