An Introduction to Unica Journey Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
Getting started with Unica Journey The following sections will explain the basic flow of events in designing Journey s.
Entry Sources Entry source is the source from which you are providing data for the Journey . A Journey can have one or multiple entry sources.
Data Definitions Data definitions are the schema of your data.
Journeys Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
Journey chaining Unica Journey contains capabilities for drip marketing. Marketers can run different Journeys for a single audience group and serve customers with better communications in each stage of marketing.
Journey Template Templates page lists all the saved Journey templates. Details like Template Name, Template ID, create date, Data Definition associated and preview is available on this page. Click on the Preview hyperlink to see the preview of the Journey template.
Offer Integration with Journey Journey support offer from Centralized Offer Management (COM). Offer created in COM can be directly associated in email touchpoint with Link connectors in Unica Journey.
Settings Use the settings menu to manage the Journey integrations like Email connectors, SMS connectors, CRM connections, and REST integrations.
Basic features The basic features are features that are accessible at any time.
Common features
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