Unica Journey is a goal-based orchestration solution to craft, execute, and visualize context-driven, personalized, multi-step omnichannel customer experiences.
The following sections will explain the basic flow of events in designing Journeys.
Entry source is the source from which you are providing data for the Journey. A Journey can have one or multiple entry sources.
Data definitions are the schema of your data.
Unica Journey contains capabilities for drip marketing. Marketers can run different Journeys for a single audience group and serve customers with better communications in each stage of marketing.
Use the settings menu to manage the Journey integrations like Email connectors, SMS connectors, CRM connections, and REST integrations.
The basic features are features that are accessible at any time.
Folders contain all the artifacts that you create. Artifacts include Journeys, Entry Sources, and Data Definitions.