Points to consider
When you design an interaction, keep in mind the effects that no eligible offer, an unreachable runtime server, process timing have on the interaction. Be specific when you define offer rejections. Consider the optional product features that can enhance the interaction.
When you are designing your interaction:
- Create some default filler content
- Create default filler content, a benign branding message or empty content, for every interaction point where offers can be presented. This filler content is used when there are no offers eligible to be served to the current visitor in the current situation. You assign this default filler content as the default string for the interaction point.
- Include an alternative method of presenting content
- Include some method of presenting content in case your touchpoint cannot reach the runtime server group for some unforeseen reason.
- Consider the time that running flowcharts takes
- When you trigger events that resegment your visitor, including postEvent and setAudience, keep in mind that running flowcharts does take some amount of time. The getOffers method waits until segmentation is finished before the getOffers method runs. Overly frequent resegmentation can hinder getOffers call response performance.
- Decide what an "offer rejection" means
- Several reports, such as the Channel Offer Performance Summary report, present the number of times an offer is rejected. This report shows the number of times a postEvent triggered a Log Offer Rejection action. You need to determine whether the Log Offer Rejection action is for an actual rejection, such as clicking a link labeled No, thanks. Or is Log Offer Rejection action for an offer that is ignored, such as a page that displays three different banner ads, none of which are selected.
- Decide which offer selection features to use
- There are several optional features you can use to enhance Interact offer
selection. These features include:
- Learning
- Offer suppression
- Individual offer assignments
- Other elements of offer serving