Corporate marketers develop templates for reusable campaign logic and lists of customer contacts.
Unica Collaborate provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
You can customize the Collaborate interface to meet your needs. Customization settings are available in Collaborate when you click Settings or Settings > Collaborate Settings.
Corporate Campaigns are marketing campaigns that are planned, scheduled, and executed by a centralized marketing team.
The goal of a Corporate Campaign is to target customers that local field marketers approved.
When a corporate marketer uses the Subscription task in the workflow for a Corporate Campaign, invited field marketers choose whether to subscribe to the Corporate Campaign.
A subscription is the invitation to a field marketer to include their territory in a Corporate Campaign, or a wave of a multi-wave Corporate Campaign.
To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.
For a Corporate Campaign, two flowcharts are typically run by corporate marketing through Campaign.
This section contains common information about working with Lists, On-demand Campaigns, and Corporate Campaigns.
Templates are definitions of a List, On-demand Campaign, or Corporate Campaign that corporate and field marketers use to create new objects.
To create and manage templates and template components, you use the Template Configuration page. Select Settings > Collaborate Settings. Then, click Template Configuration.
The Form Editor creates and edits template components. Forms capture information about the List, On-demand Campaign, or Corporate Campaign.
Campaign flowcharts define the campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.
Campaign supports user variables, which can be used during process configuration when creating queries and expressions.
These topics are the context-sensitive help topics.