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Corporate Marketer Guide
Corporate marketers develop templates for reusable campaign logic and lists of customer contacts.
Flowcharts for Corporate Campaigns
For a Corporate Campaign, two flowcharts are typically run by corporate marketing through Campaign.

Corporate Marketer Guide
Corporate marketers develop templates for reusable campaign logic and lists of customer contacts.
- Unica Collaborate
  Unica Collaborate provides marketing organizations with the ability to distribute the execution of centrally managed marketing campaigns throughout the enterprise.
- Customize Collaborate
  You can customize the Collaborate interface to meet your needs. Customization settings are available in Collaborate when you click Settings or Settings > Collaborate Settings.
- Corporate Campaigns
  Corporate Campaigns are marketing campaigns that are planned, scheduled, and executed by a centralized marketing team.
- Corporate Campaign tasks
  The goal of a Corporate Campaign is to target customers that local field marketers approved.
- Corporate Campaigns and field marketers
  When a corporate marketer uses the Subscription task in the workflow for a Corporate Campaign, invited field marketers choose whether to subscribe to the Corporate Campaign.
- Subscriptions
  A subscription is the invitation to a field marketer to include their territory in a Corporate Campaign, or a wave of a multi-wave Corporate Campaign.
- Workflows for Corporate Marketers
  To help you complete different workflow-related efforts, the Workflow tab offers different view modes and an edit mode.
- Flowcharts for Corporate Campaigns
  For a Corporate Campaign, two flowcharts are typically run by corporate marketing through Campaign.
  - Flowcharts for On-demand Campaigns
    For On-demand Campaigns, field marketers typically specify selection criteria made available by the administrator in the On-demand Campaign template.
  - Flowcharts for Lists
    For Lists, field marketers typically specify selection criteria made available by the administrator in the List template.
  - List selection flowcharts
    A list selection flowchart in Campaign uses certain criteria to select customers from the customer database.
  - Campaign fulfillment flowcharts
    A campaign fulfillment flowchart in Campaign begins the actual marketing campaign and controls how specific offers are sent to selected customers.
  - View campaign and list attributes in Collaborate
    Corporate marketers can expose the list and campaign attributes. The attributes can then be viewed by field marketers for On-demand Campaigns and Lists.
  - Running flowcharts
    For Corporate Campaigns, the corporate marketer must run the list generation flowchart through a Flowchart Run task in the workflow.
- Working with Corporate Campaigns
  This section contains common information about working with Lists, On-demand Campaigns, and Corporate Campaigns.
- Alerts
- Templates
  Templates are definitions of a List, On-demand Campaign, or Corporate Campaign that corporate and field marketers use to create new objects.
- Working with Templates
  To create and manage templates and template components, you use the Template Configuration page. Select Settings > Collaborate Settings. Then, click Template Configuration.
- Form Editor
  The Form Editor creates and edits template components. Forms capture information about the List, On-demand Campaign, or Corporate Campaign.
- Collaborate Reports
- Managing flowcharts
  Campaign flowcharts define the campaign logic. Each flowchart in a campaign performs a sequence of actions on data that is stored in your customer databases or flat files.
- List of processes
- About processes
- User variables
  Campaign supports user variables, which can be used during process configuration when creating queries and expressions.
- Page Help
- Corporate Campaigns page

Flowcharts for Corporate Campaigns

For a Corporate Campaign, two flowcharts are typically run by corporate marketing through Campaign.

The two flowcharts are:

A List selection flowchart selects target customers from your customer database. Field marketers then accept or decline the target customers who are associated with them.
A second flowchart runs the campaign. It selects those customers that are approved by field marketers, associates them with offers, and fulfills the campaign.

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