About HCL Detect

HCL Detect is a real-time event detection and decisioning engine within the HCL Unica marketing suite. It enables enterprises to monitor, detect, and act on customer events and behavioral patterns as they transforming streaming data into timely, actionable marketing moments.

What is HCL Detect?

HCL Detect processes real-time customer event streams such as transactions, digital interactions, and behavioral signals and evaluates them against business-defined rules to trigger immediate marketing actions. It bridges the gap between batch campaign execution and in-the-moment customer engagement by enabling marketers to respond to events within seconds of occurrence.

Key Capabilities

  • Real-Time Event Detection: Continuously evaluates streaming data against configurable business rules and trigger conditions to identify key customer events and behavioral patterns as they occur.
  • Pipeline-Based Workflow Engine: Pipelines are the core runtime construct in Detect. Each pipeline combines audience qualification, event trigger conditions, destination mapping, schedule controls, and contact policy limits into a single, manageable workflow for converting real-time feed input into qualified, actionable events.
  • Unified Customer View: Consolidates data from multiple sources, enabling a comprehensive and cohesive understanding of customer interactions across channels and touchpoints.
  • Real-Time Data Aggregation: Processes streaming data instantly using a time-bucketed algorithm backed by RDBMS storage, generating insights and informing decision-making on the fly.
  • Data Enrichment: Enhances event contents through multiple enrichment types like transformed attributes, lookup-based enrichment from profile stores, aggregate-based enrichment, and derived attributes via external Python functions providing meaningful and actionable context for downstream systems and endpoints.
  • Feed Management: Ingests real-time data from Apache Kafka, processes the data using configured enrichments and aggregates, and delivers enriched output to HCL Detect's internal event bus for detection and routing.
  • Operational Dashboards: Provides real-time visibility into system performance, feed health, event volumes, and transaction trends with configurable time-window filtering.