Hosted messaging using Unica Campaign and Unica Deliver
When Unica Campaign is integrated with Unica Deliver, you can use Deliver to conduct highly personalized digital marketing campaigns.
Note: Deliver supports the following channels along with email. In this guide, the term message
applies to all channels.
Deliver provides
access to resources hosted by Unica
so you can design, send, and monitor individually customized messages based on information
stored in your customer datamart.- SMS
- Push
- In Campaign, use flowcharts to create lists of message recipients and select personalization data for each recipient.
- In Deliver, use message design, transmission, and deliverability resources hosted by HCL to conduct digital marketing campaigns.