Messaging configuration overview
Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
Configuring a message involves multiple activities and frequently involves multiple individuals. The various elements of a message are related to each other. It is especially important for everyone who is involved in configuring the message to understand the work flow and to communicate with others who might change the message configuration.
Activity | More information |
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Create the message in a campaign. Add the message from the campaign summary tab. |
Creating a message in a campaign |
Reference a recipient list. Select one recipient list from the group of lists that are created within the same campaign. |
Referencing a recipient list to a message |
Reference a communication of required channel. Select from the list of communications that are available in the Content Library. |
Referencing a communication to a mailing |
Specify email content format. You can select HTML, text-only, or both.
Note: It is not applicable for SMS, Push, and WhatsApp
communication. |
Content types to send in a message |
Specify delivery parameters.
Note: It is not applicable for SMS, Push, and WhatsApp
communication. Specify how the system must transmit and track email or SMS messages. |
Contents of the Edit Mailing tab |
Specify constants. (Optional) Specify a value if the email communication contains constant personalization fields. |
Constant personalization fields in the mailing configuration |