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User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
About configuring a mailing
Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.

User Guide
Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Unica Deliver overview
  Unica Deliver is a web-based, enterprise scale marketing message solution that you can use to conduct outbound bulk messaging and transactional messaging campaigns. Deliver integrates with Unica Campaign and with secure message composition, transmission, and tracking resources that are hosted by Unica.
- Selecting email recipients
  If you install and enable Unica Deliver within Campaign, then you can create a list that defines the recipients for a personalized messaging campaign. The list contains the recipient information that is used to address and personalize each message. You create a recipient list by configuring a Deliver process in a Campaign flowchart.
- Personalized messaging
  Unica Deliver provides message composition and personalization features that you can use to design graphically rich messages that deliver a marketing message with content that can automatically change to fit the characteristics of the message recipient.
- About configuring a mailing
  Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.
  - Creating a message in a campaign
    You create a Deliver message by adding a message to a campaign in Unica Campaign. You can create multiple messages within a campaign, and you can create messages in more than one campaign.
  - To reference a recipient list to a mailing
    Personalizing message and landing pages with Deliver depends on the use of personalization fields. To enable the system to properly evaluate personalization fields and provide accurate previews, you must reference the recipient list to the message as early as possible in the messaging configuration process.
  - Referencing a communication to a mailing
    A communication defines how messages display to each recipient. A message must reference a communication. A communication can be referenced by only one message at a time. Multiple messages cannot reference the same document.
  - To edit a mailing
    You can update a message configuration at any time, except when the message is actively running, enabled for scheduling, or enabled for transactional email, SMS, or WhatsApp. When you update the message, the Mailing tab opens in edit mode to display configuration controls.
  - To delete a mailing
    You can delete messages individually with the mailing tabs in the campaigns where you created each message.
  - Mailing tab, edit mode screen reference
    You configure a Deliver message on a tab that you create in Unica Campaign. In edit mode, the tab displays the current configuration settings in editable fields. In the edit mode, the tab is also referred to as the Edit Mailing tab.
  - Mailing tab, summary mode screen reference
    You configure a Deliver message on a tab that you create in Unica Campaign. In summary mode, the tab is referred to as the Summary Mailing tab. The Summary Mailing tab displays the current configuration settings as read-only.
  - About content types to send in a mailing
    To run a test or production message, you must specify the type of content that you want to send. You can use Deliver to send HTML email, text-only email, or both. To use Deliver to send SMS, Push, and WhatsApp, select content type as SMS, PUSH, and WhatsApp, respectively. If you send both versions in a production message, Deliver sends a multi-part email message.
  - Working with constants
    The Mailing tab displays a section that lists the constants available for use in the mailing. Constants are text values, including numerical text, that message designers can add to the design of the email, SMS, Push, or WhatsApp message sent with the message. The text specified as the value for the constant appears as the same value in each message.
  - Other mailing settings
    The Mailing tab displays and provides access to various characteristics of the message. Although you do not make these changes by updating the message configuration directly, they do affect how the message behaves and what the recipient sees.
  - About logging and tracking
    You cannot modify this mailing configuration setting. Deliver tracks Message and Link level events. delivery, view, trackable link, and click data is captured and available in the Message Overview Report.
- About testing Deliver mailings
  Testing a messaging allows you to identify and resolve any problems that might exist with your messaging list, verify how the message will appear to each recipient, and address issues that might interfere with efficient transmission and delivery of your communication. For best results, test each Deliver messaging before you use it to send a production messaging.
- Methods for sending personalized email
  To send personalized message to each member of your target audience, you conduct a Deliver messaging. Deliver provides several different ways to perform a messaging run .
- Hosted landing pages for personalized messaging
  Landing pages in Deliver are personalized web pages and online forms hosted by Unica that you can link to personalized marketing messages that you send with Deliver. You create and maintain landing pages using the same composition and personalization features that you use to create personalized messages. You can also configure hosted landing pages as online forms to solicit and accept responses from message recipients.
- The Deliver Message Editor
  Digital marketers construct email, landing pages, and text messages in Unica Deliver in the Deliver Message Editor. Marketers without specific HTML editing experience can create valid, full-featured HTML email and landing pages with the editing and personalization tools in the Message Editor.
- Creating email and landing page templates
  Email and landing page templates are documents that you create outside of the Deliver Message Editor to define the layout of personalized email, hosted landing pages. The design of the template guides the design of the message. To create personalized email, marketers add content to the template by modifying the template or by using editing tools that are provided in the Message Editor.
- Images and Videos
  The Deliver Message Editor provide several ways to insert images and videos into personalized messages. You can add images and videos from the Content Library or add them from external sources when you send each message.
- Adding text and text blocks
  The Deliver Message Editor provides several ways to add text to personalized messages. You can add text to an email or landing page or text message by adding a text block to a zone in the template or by reference.
- Creating hyperlinks
  The Deliver Message Editor provides several ways to add links to personalized email messages, and landing pages that are hosted by Unica. Apply link attributes and inline styles to control how the links appear and how the target of the links display. Deliver tracks link clicks and stores the data in the Deliver system tables.
- Previewing email and landing pages
  Use the Preview feature in the Message Editor to see how a personalized message might appear to message recipients. Preview simulates how personalized parts of the Deliver document used to create the email, landing page, SMS, WhatsApp may change according to the personal characteristics of each recipient.
- Publishing email and landing pages
  Publishing the communication in the Deliver Message Editor makes the communication and the resources it contains available for use in a personalized message or landing page. Publishing a communication does not transmit the communication to message recipients or landing page visitors. However, to send a message through Deliver, you must first publish the message in the Message Editor.
- Working with personalization fields
  Personalization fields provide the means to add recipient-specific information from your marketing database to a sms, email, WhatsApp . Personalization fields are also used in rules that control how conditionalized content displays in each personalized message.
- Creating conditional content
  Creating conditional content allows you to vary the content that you display to your target audience according to characteristics defined in personalization fields. In Unica Deliver, you can define two types of conditional content. Simple conditional content, which uses personalization fields in personalization rules, and nested conditional content, which uses personalization fields in Deliver advanced scripting for email.
- Quick Builder
- Using advanced scripts in email
  Deliver provides a template-based scripting language for creating self-contained scripts that provide a way to personalize content in ways that you cannot easily duplicate in the Deliver Message Editor.
- Offers in personalized email
  You can add offers that you define in Unica Campaign to personalized email that you create and send through Unica Deliver. Including offers in your marketing email gives you an opportunity to deliver a timely and targeted call to action to your audience. The system collects the offer responses and makes the data available in the Campaign contact and response history for use in Campaign performance reports.
- Analyzing your mailing results
- Supported JDBC Data Types
  Personalization fields must map to marketing database fields that are configured for a data type that Deliver supports.
- Overview

Messaging configuration overview

Creating and configuring a Deliver message creates the framework for organizing and running a marketing campaign.

Configuring a message involves multiple activities and frequently involves multiple individuals. The various elements of a message are related to each other. It is especially important for everyone who is involved in configuring the message to understand the work flow and to communicate with others who might change the message configuration.

The table presents the typical mailing configuration work flow and additional information for each activity.

Table 1. Message configuration workflow
Activity	More information
Create the message in a campaign. Add the message from the campaign summary tab.	Creating a message in a campaign
Reference a recipient list. Select one recipient list from the group of lists that are created within the same campaign.	Referencing a recipient list to a message
Reference a communication of required channel. Select from the list of communications that are available in the Content Library.	Referencing a communication to a mailing
Specify email content format. You can select HTML, text-only, or both. Note: It is not applicable for SMS, Push, and WhatsApp communication.	Content types to send in a message
Specify delivery parameters. Note: It is not applicable for SMS, Push, and WhatsApp communication. Specify how the system must transmit and track email or SMS messages.	Contents of the Edit Mailing tab
Specify constants. (Optional) Specify a value if the email communication contains constant personalization fields.	Constant personalization fields in the mailing configuration

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