List of Unica Campaign processes

Configure and connect processes in flowcharts to accomplish your campaign goals. Each process performs a specific operation, such as selecting, merging, or segmenting customers.

Note: IBM Engage, Unica Interact, Unica Optimize, Unica Deliver, and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition provide additional processes for use in flowcharts. For more information, see the documentation for those products.

Table 1. List of Unica Campaign processes in batch flowcharts
List of Unica Campaign processes in batch flowcharts
Process	Overview topic:	Instructions:
	The Select process	Selecting a list of contacts
	The Merge process	Merging and suppressing contacts
	The Segment process	Segmenting data by field Segmenting data with queries
	The Sample process	Dividing contacts into sample groups
	The Audience process	Switching and filtering audience levels
	The Extract process	Extracting data from a cell, table, or strategic segment Extracting data from an Unica Deliver landing page To extract data from an optimized list, see the Unica Optimize User's Guide.
	The Snapshot process	Taking a snapshot of data for export to a table or file or Kafka
	The Schedule process	Scheduling processes in a running flowchart
	The Cube process	Creating a multi-dimensional cube of attributes
	The CreateSeg process	Creating segments for global use in multiple campaigns
	The Mail list process	Configuring Mail list or Call list processes
	The Call list process	Configuring Mail list or Call list processes
	The Track process	Tracking contact history
	The Response process	Updating response history
	The Unica Deliver process defines the recipient list for an Unica Deliver mailing.	Requires Unica Deliver. See the Unica Deliver User's Guide.
	The Interact list process determines which offers the Unica Interact runtime server presents to customers.	Requires Unica Interact. See the Unica Interact User's Guide.
	The Optimize process associates a marketing campaign with a Unica Optimize session.	Requires Unica Optimize. See the Unica Optimize User's Guide.
	The SPSS® model process generates predictive models to predict likely responders based on past behavior.	Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide.
	The SPSS® score process rates the likelihood of customers responding to offers, to identify the best prospects for a campaign.	Requires IBM SPSS Modeler Advantage Enterprise Marketing Management Edition. See the Unica Campaign and IBM SPSS Modeler Advantage Enterprise Marketing Management Edition Integration Guide.
	The Email process sends personalized email communications, including offers, from IBM Marketing Cloud.	Requires IBM Engage. See the Unica Campaign and Engage Integration Guide for Marketing Cloud.
	The SMS process sends SMS text messages from IBM Marketing Cloud.	Requires IBM Engage. See the Unica Campaign and Engage Integration Guide for Marketing Cloud.
	The Push process sends mobile push notifications from IBM Marketing Cloud.	Requires IBM Engage. See the Unica Campaign and Engage Integration Guide for Marketing Cloud.
	The Journey Process sends Campaign data to Unica Journeys which establishes a continuous communication with users	Requires Unica Journeys. Refer Campaign Administrators guide -> Unica Campaign and Unica Journeys integration
	The Link Process send Campaign data to different delivery channesls and modelling tools.	Requires Unica Link. Refer Campaign Administrators guide -> Unica Campaign and Unica Link integration