Data Mapping Definitions

The Data Mapping Definitions page maps data between campaign projects in Marketing Operations and campaigns in Campaign, . Use the Data Mapping link on the Template Configuration page to configure data mapping.

The Data Mapping Definitions page contains the following columns:

Column Description

Name

The name of the data mapping file.

Type

Campaign Metrics Import: Maps Marketing Operations project metrics to Campaign contact and response counts.

If you have map files from previous versions, you might see other values in the Type column.

Used By

A list of templates that use the data map.

Note: You cannot create a map file within Marketing Operations. Use a text or XML editor to create and edit the necessary map files.