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Offers and offer lists
Offers represent the marketing messages that you want to communicate to customers or prospects.
Redraft offers or offer lists

User Guide
- Offer management
  Offers are specific marketing communications that you send to groups of people, using one or more channels. Each offer is based on an offer template defined by an Administrator. You can also create offers without templates using Unica Centralized Offer Management. To create an offer without templates, contact your administrator for enabling privileges at the partition level.
- Offers and offer lists
  Offers represent the marketing messages that you want to communicate to customers or prospects.
  - Creating offers
    To create offers, complete the following steps:
  - Creating Static Offer Variants
    To create static offer variants, complete the following steps:
  - Creating offer lists
    Offer lists are configurable groups of offers that you can use to manage offers. The same offer can exist in more than one offer list. You can add offers to offer lists and assign offer lists to cells. You can also edit, move, delete, or retire offer lists.
  - Viewing offers and offer lists
    After creating offers or offer lists, you can open the offers, or offer lists, to view the summary and analysis.
  - Editing offers
    You can edit an offer at any time, even if it has been used in a contact process, depending on your roles and permissions.
  - Editing offer lists
    To edit an offer list, complete the following steps:
  - Duplicating offers
    To create duplicates of offers, complete the following steps:
  - Moving offers or offer lists
    To move offers or offer lists, complete the following steps:
  - Retiring offers or offer lists
    To retire offers or offer lists, complete the following steps:
  - Deleting offers or offer lists
    This procedure will delete the offers or offer lists from the Unica Centralized Offer Management system. If you delete used offers from Campaign, they will be retired in Centralized Offer Management.
  - Publish offers or offer lists
  - Redraft offers or offer lists
  - Approvals for Offer and Offer Lists
    Plan users can associate draft mode offers and offer lists to the Plan approvals. In Centralized Offer Management, user can see such associated approvals. User can see the associated appriovals from Offer and Offerlists, Listing page, Summary page and Revision History page.
- Folders
  Folders contain the offers or offer lists that you create.
- Using Unica Content Integration
  Unica Content Integration supports an additional third-party CMS and three additional media types.

Redraft offers or offer lists

About this task

User can transit offers from publish or retire state to draft state. To perform state transition of offers or offer lists from publish or retired state to draft state, complete the following steps:

Procedure

Select Marketing Central > Offer Central.
The All offers page appears.
Select the folder or sub-folder containing the offers or offer lists.
To publish a single offer or offer list, perform either of the following steps:
- - In case of offers, find the required published or retired offer. If you cannot find the required offer, use the Offer global search to search for the offer. When you find the required offer, select the offer and click Actions > Redraft.
  - A confirmation message appears, saying All Offer(s) DRAFT successfully.
- - In case of offer lists, select Offer lists.
  - If the offer list is a smart offer list, select Smart. If the offer list is a static offer list, select Static.
  - Find the required publish or retire offer lists. If you cannot find the required offer list, use the Offer list global search to search for the offer list. When you find the required offer, select the offer and click Actions > Redraft.
Note: Published offers used in Published Static OfferList cannot be converted to draft state. If you click on Redraft option, an error message appears, saying One or more selected offer(s) could not be Redrafted as they are used in Published Static OfferList. To Redraft the offers, first remove the offers from all Published Static OfferLists or Redraft that OfferLists.
To publish multiple offers or offer lists, perform either of the following steps:
- - In case of offers, select the required publish or retire offers. If you cannot find the required offer, use the Offer global search to search for the offer.
  - Select Actions > Redraft.
- - In case of offer lists, select Offer lists.
  - If the offer list is a smart offer list, select Smart. If the offer list is a static offer list, select Static.
  - Select the required publish or retire offer lists. If you cannot find the required offer list, use the Offer list global search feature to search for the offer list.
  - Select Actions > Redraft.

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