- Offer management
Offers are specific marketing communications that you send to groups of people, using one or more channels. Each offer is based on an offer template defined by an Administrator. You can also create offers without templates using Unica Centralized Offer Management. To create an offer without templates, contact your administrator for enabling privileges at the partition level.
- Offers and offer lists
Offers represent the marketing messages that you want to communicate to customers or prospects.
- Folders
Folders contain the offers or offer lists that you create.
- Using Unica Content Integration
Unica Content Integration supports an additional third-party CMS and three additional media types.