Administrator Guide
- Offer administration concepts
  Offer administration concepts include:
  - An introduction to offers
    An offer is a specific marketing communication that you send to a group of people, using one or more channels. From V12.1.4 onwards, offers will be available as Offer Central, a sub menu under Marketing Central.
  - An introduction to offer templates
    Offers can be created using offer templates and if required, without templates. Offer templates include standard attributes, such as Offer name and Channel.
  - Offer templates and security
    The security policy you set for an offer template determines which users will be able to use the offer template.
  - Planning offer templates and offers
    Before creating an offer, you should make a few decisions for an appropriate offer creation.
  - Autosync
    Autosync feature synchronizes content created in a Content Management System (CMS) to an offer in Centralized Offer Management.
- Offer configurations
  After installation of Unica Centralized Offer Management, you must configure its properties, and create and assign roles to the users.
- Offer settings
  Use Offer settings to create custom attributes and custom templates.
- Appendix

Offer administration concepts

Offer administration concepts include:

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