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Administrator Guide
Appendix
List of standard attributes
The following table lists the Standard attributes available in Centralized Offer Management:

Administrator Guide
- Offer administration concepts
  Offer administration concepts include:
- Offer configurations
  After installation of Unica Centralized Offer Management, you must configure its properties, and create and assign roles to the users.
- Offer settings
  Use Offer settings to create custom attributes and custom templates.
- Appendix
  - List of standard attributes
    The following table lists the Standard attributes available in Centralized Offer Management:
  - Fields in add attribute details page
    The description of all the fields and their details, seen in the Add attribute details page, are as follows:
  - Default offer attributes
    When you create an offer template, you can add template attributes as needed.
  - Template icons
    Select a template icon as part of the Basic options when you create or modify an offer template. The template icon provides a visual cue to users when they create new offers based on this template.
  - Browser configurations if CMS is hosted on non-SSL setup
    If you have hosted Unica on an SSL setup (https) and the CMS is on a non-SSL setup (https), the thumbnails for the images might not appear. You have to configure your browser to view the thumbnail of the content.

List of standard attributes

The following table lists the Standard attributes available in Centralized Offer Management:

Table 1. Standard Offer Attributes
Attribute Display Name	Attribute Internal Name	Form Element Type
Average Response Revenue	AverageResponseRevenue	Text Field - Currency
Channel	Channel	Select Box - String
Channel Type	ChannelType	Select Box - String
Cost Per Offer	CostPerOffer	Text Field - Currency
Creative URL	CreativeURL	Text Field - String
Effective date and expiration duration	EffectiveExpirationDates	Text Field - Date and Text Field - Date, or Text Field - Numeric
Fulfillment Cost	FulfillmentCost	Text Field - Currency
Interaction Point ID	UACInteractionPointID	Text Field - Numeric. Applicable only if Interact is installed or configured.
Interaction Point	UACInteractionPointName	Text Field - String. Applicable only if Interact is installed or configured.
Offer Fixed Cost	OfferFixedCost	Text Field - Currency

Note: Browse button is available next to Creative URL field on template screen. Click this button to navigate to the Content Integration screen.

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