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  2. Administrator Guide
  3. Offer administration concepts

    Offer administration concepts include:

  • Administrator Guide
    • Offer administration concepts

      Offer administration concepts include:

      • An introduction to offers

        An offer is a specific marketing communication that you send to a group of people, using one or more channels.

      • An introduction to offer templates

        Offers can be created using offer templates and if required, without templates. Offer templates include standard attributes, such as Offer name and Channel.

      • Offer templates and security

        The security policy you set for an offer template determines which users will be able to use the offer template.

      • Planning offer templates and offers

        Before creating an offer, you should make a few decisions for an appropriate offer creation.

    • Offer configurations

      After installation of Unica Centralized Offer Management, you must configure its properties, and create and assign roles to the users.

    • Offer settings

      Use Offer settings to create custom attributes and custom templates.

    • Appendix

Offer administration concepts

Offer administration concepts include:

  • An introduction to offers
  • An introduction to offer templates
  • Offer templates and security
  • Planning offer templates and offers
  • An introduction to offers
    An offer is a specific marketing communication that you send to a group of people, using one or more channels.
  • An introduction to offer templates
    Offers can be created using offer templates and if required, without templates. Offer templates include standard attributes, such as Offer name and Channel.
  • Offer templates and security
    The security policy you set for an offer template determines which users will be able to use the offer template.
  • Planning offer templates and offers
    Before creating an offer, you should make a few decisions for an appropriate offer creation.
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