integration

You can integrate with , a cloud-based, all-in-one solution that combines customer analytics with real-time marketing. To integrate with , you must configure the biConfig.xml file to enable the integration. You can also configure single-sign on between and .

is a software as a service (SaaS) module in the IBM Enterprise Marketing Management suite and expands the marketing capabilities of the IBM Digital Marketing Optimization solution. provides users with precision marketing capabilities to create, personalize, and manage marketing campaigns and digital communications to reach customers with promotion offers. This solution also provides users with the capabilities to track marketing information and generate marketing analytics.

The integration between and is built upon the existing logic for integrating with IBM Digital Analytics, formerly known as Coremetrics Analytics. IBM Digital Analytics is another module within the IBM Enterprise Marketing Management suite.