Marketing roles
The following marketing roles are supported by : Marketing Manager and Marketing Director.
The following table describes each role and the business model each role can work within.
| Role | Description | Business model |
|---|---|---|
| Marketing Manager | The Marketing Manager communicates the market strategy and brand messages to the customers.
This role monitors, analyzes, and understands customer behavior. In addition, the Marketing Manager
creates or modifies customer segments for targeted selling, and creates and manages campaigns and
promotions. The Marketing Manager handles email activity capability and web activities, which
includes suggestive selling and awareness advertising. Campaign event planning can be handled by a
team that includes the Seller, Marketing Manager, and merchandising and product development. Either
the Marketing Manager or merchandising and product development, project the sales for a promotional
event and analyze its effectiveness. The Marketing Manager also creates and manages installment price rules to offer customers different installment payment options when they purchase items from a store catalog. The Marketing Manager can export customer segment information from the production database into a downloadable file. The file is then stored in the staging or authoring environment database. The Marketing Manager, however, cannot download the file that can contain sensitive customer segment information. |
|
| Marketing Director | The Marketing Director has the same responsibilities and can perform the same actions as Marketing Managers. The Marketing Director is also responsible for maintaining the security of customer segment information. The Marketing Director can download an exported customer segment information file from Management Center to a local file system for use in analyzing customer segments and managing campaigns. Assign the Marketing Director role to users that have a valid business reason to access customer information. |
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B2B