Marketing
Marketing Managers use the marketing tools in WebSphere Commerce Accelerator to manage the activities that support your site's marketing campaigns. You can use the features to deliver marketing messages to your customers on store pages, or using e-mail.
What you can do with the Marketing tools in WebSphere Commerce Accelerator
The Marketing Manager uses the WebSphere Commerce Accelerator to perform the following tasks:
Tasks | Description | For more information |
---|---|---|
Display dynamic and static marketing information to customers on your store pages |
|
Manage e-Marketing SpotsContent spotsContent |
Create e-mail marketing campaigns |
|
CampaignsE-mail activities |
Create customer segments | Define customer segments by selecting a group of attributes that are relevant to marketing activities. Attributes include demographic data, registration status, purchase history, and so on. You can use these customer segments as targets for advertising, promotions, and suggestive selling. | Customer segments |
Create marketing experiments (A/B testing) | Experiment with your Web activities to maximize the effectiveness of your marketing messages. For example, you can experiment with different content, different locations on store pages, different customer segments, or different targets. Then choose the best option to use going forward. | ExperimentsCreating experiments |
Organize and manage marketing campaigns | Create campaigns to manage e-mail and Web activities. | Campaigns |
View statistics related to marketing activities | Analyze the progress and results of your marketing activities by viewing statistical data, such as impressions and click-through rates. | Viewing a campaign activity's statisticsViewing an experiment's summary and statisticsViewing an e-mail activity's summary and statistics |
Preview marketing information on store pages | View advertisements, recommendations, and other marketing content on your
store pages before going live. Options include previewing your store:
|
Previewing a storePreviewing content |