IBM Product Recommendations in the Aurora starter store
IBM Product Recommendations, formerly known as Coremetrics Intelligent Offer, is a solution that you can subscribe to that automatically generates personalized product recommendations for display on the storefront. The recommendations are based on the browsing, shopping, and purchasing behavior of individual customers.
Storefront support for IBM Product Recommendations
In the Aurora starter store, the display of IBM Product Recommendations is supported by using two different methods:- Specialized e-Marketing Spot:
The page JSP file can include a specialized e-Marketing Spot snippet that has extra code to retrieve dynamic recommendations from IBM Product Recommendations. These e-Marketing Spots are included in specific pages that are not managed in the Commerce Composer tool.
- Commerce Composer widget:
The page can be assigned a layout that contains a widget that retrieves dynamic recommendations from IBM Product Recommendations. This method applies to pages that are managed in the Commerce Composer tool. The name of the widget is IBM Product Recommendations widget
- If you are using the Feature Pack 5 or Feature Pack 6 Aurora starter store, IBM Product Recommendations are displayed in the specialized e-Marketing Spots. The Commerce Composer widget option is not available.
- If you are using a Feature Pack 7 or later Aurora starter store, your store uses a combination of both methods. This is because some of the store pages are managed in the Commerce Composer tool and others are not.